Article

Should I Display Our SaaS Pricing on the Homepage? A Strategic Breakdown

Monetizely Free Beginner

This is the cleanest breakdown of the real decision: it maps public pricing versus a contact sales gate onto your deal size (ACV) and your buyer, instead of preaching one answer. Use it as a starting point to place your own product on the spectrum, not as a verdict. It is honest about the tradeoff, that transparency pre-qualifies buyers and builds trust, while gating buys negotiation room but adds friction.

• The right answer follows your go to market and deal size, not an industry default: small, self-serve deals want public prices, while genuinely custom large deals can gate them.
• Even when you gate, showing a starting-at number anchors expectations and cuts the abandonment you get from a bare contact sales form.
• Public pricing lets buyers self-qualify on budget before they ever talk to you, so the conversations you do get are with people who can actually afford it.