Article

Should I Price My Product Low?

Jason Cohen · A Smart Bear Free Intermediate

A two time unicorn founder's answer to the exact fear behind giving it away: the belief that a low or zero price wins you customers. Cohen explains why a higher, honest price usually attracts better customers and a clearer signal. Sharp and contrarian in a genuinely useful way.

  • A very low price often attracts your neediest, least ideal customers.
  • Price signals quality and seriousness, not just your cost to build.
  • Charging more can mean fewer, better, and happier customers.
Open on longform.asmartbear.com ↗

The question it answers

  1. Should I charge my very first customers or give it away free to get traction?

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