Article · Guide

SWOT Analysis

Mind Tools · mindtools.com Free Beginner

A clear walkthrough of how to run a SWOT analysis with a team, with a worked example and a template, and the step most people skip: turning the grid into action.

  • Strengths and weaknesses are internal; opportunities and threats are external.
  • Do it collaboratively, and back each point with evidence rather than opinion.
  • Use the TOWS step to match strengths to opportunities and weaknesses to threats.
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The question it answers

  1. How do I do a SWOT analysis for my business?

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