Article · Guide

SWOT Analysis

Corporate Finance Institute · corporatefinanceinstitute.com Free Beginner

A concise definition with examples of each quadrant and the framework's limits, useful for writing the SWOT section of a business plan.

  • Strengths and weaknesses describe your business relative to competitors.
  • Opportunities and threats come from the market, regulation and technology.
  • A SWOT is an input to strategy, not a strategy itself.
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The question it answers

  1. How do I do a SWOT analysis for my business?

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