Article · 10 min read

Teaching Entrepreneurship by Getting Out of the Building

Steve Blank · steveblank.com Free Intermediate

The father of customer development argues that your plan survives contact with reality only after you leave your desk and test it on real people. It is the antidote to spending months building against untested guesses. Pair it with The Mom Test to keep your scope honest.

  • Every assumption behind your MVP is a guess until you test it outside
  • Facts about customers live in the field, not in your building
  • Validate the problem before you invest weeks in the solution
Open on steveblank.com ↗

It answers 2 questions

  1. How long should building an MVP take?
  2. Should I validate an idea before I can code, or learn to build first?

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