Article · 19 min read

The best social media management tools (Zapier)

Zapier · zapier.com Free Beginner

Zapier's hands-on review of social media schedulers, updated May 2026, naming a tool for each need: scheduling, a full team suite, analytics, small teams.

  • Separates simple schedulers from full team suites.
  • Names the strongest pick for analytics and for small teams.
  • Useful to see which features you would pay for and not use.
Open on zapier.com ↗

The question it answers

  1. Which social media scheduling tool should a small business use?

Read with it

  1. Buffer's plan page: a Free plan connecting up to 3 channels with 10 scheduled posts per channel, Essentials at $5 a month per... buffer.com Tool Buffer pricing Buffer
  2. Meta's own tool for a business's Facebook Page and Instagram account in one place, where you can create or schedule posts,... facebook.com Tool Meta Business Suite Meta
  3. Zoho's social media scheduler, priced in rupees from India: a Free plan, Standard at ₹600 a month billed yearly (₹900 monthly)... zoho.com Tool Zoho Social pricing Zoho
  4. Metricool's plan page: a Free plan, Starter from $20 a month for up to 5 brands, and Advanced from $53 a month, combining... metricool.com Tool Metricool pricing Metricool
  5. Hootsuite's plan page: Standard at $99 per user a month, Professional at $199 and up to $399, billed annually, with a 14-day... hootsuite.com Tool Hootsuite plans Hootsuite
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