Podcast · ~37 min

The Big Pivot, with Slack's Stewart Butterfield

Reid Hoffman · Masters of Scale (Reid Hoffman) Free Beginner

Butterfield pivoted a failing game into Slack by keeping the one thing the team could not stop using, the clearest example of a pivot that keeps a foot planted. He also names the sober question that triggered it, can we not go out of business, which is deciding on reality rather than ego. Listen for how the winning product was already hiding inside the losing one.

  • The best pivot often keeps the one part everyone actually loves
  • Face the survival math honestly before you decide
  • A failing venture can still contain the seed of the next one
Open on mastersofscale.com ↗

The question it answers

  1. When should I pivot vs. persevere?

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