Book

The Business Model Navigator: 55 Models That Will Revolutionise Your Business

Oliver Gassmann, Karolin Frankenberger, Michaela Csik · Pearson / FT Publishing Paid Beginner

When a competitor gives the product away, the money is hiding in the model, not the price tag. This book catalogues 55 recurring patterns (Freemium, Razor and Blade, Cross Selling, Leverage Customer Data, and more) that companies use to make money in non-obvious ways. Treat it as a menu: find the pattern your competitor is running, then see which adjacent one you could run instead.

• Roughly 90 percent of successful business model innovations are recombinations of a small set of patterns, so the hidden revenue layer is usually a known move, not magic.
• Patterns like Freemium, Razor and Blade, and Leverage Customer Data show exactly how a free product funds itself somewhere else.
• Each pattern is a quick read with real company examples, so you can map your market fast instead of theorising.