Video · about 30 min

The Cold Email Formula That Made Over $1,000,000 with Sam Parr

Sam Parr · Horizons Pod (YouTube) Free Intermediate

The Cold Email Formula That Made Over $1,000,000 with Sam Parr

Sam Parr walks through the actual cold emails he sent to land his first customers and advertisers with nothing but a list of names and a short, direct message. It is a good demonstration of how unpolished and specific a working cold email actually looks, compared to what founders assume they need to write. Listen for the exact structure he used, not the outcome.

  • A cold email that led to real money was short and specific, not slick
  • Referencing something true about the recipient made the difference
  • A small number of well targeted emails outperformed a large blast
Watch on YouTube ↗

The question it answers

  1. How do I find my first 10 customers to sell to when I have zero network and no inbound?

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