Template
The Customer Forces Canvas (Updated)
Ash Maurya · LeanStack Free Intermediate
A free one page canvas built specifically to map what someone was doing before your product, their old solution or workaround, what pushed them to look for something new, and what they actually did about it. Fill it in after every discovery conversation and the pattern of push, pull, and existing workaround becomes visible across many interviews at once. It is the most direct tool here for turning what have they already tried into something you track systematically.
- Map the old solution or workaround your prospect was using before they considered you.
- Distinguish the push, the problem, from the pull, your proposed fix, in every interview.
- Fill one out per interview and patterns across prospects become visible fast.
