Article

The Ins and Outs of Cold Emailing That Delivers Results

Jay Fuchs · HubSpot Blog Free Beginner

This is a mainstream, practical rundown of the fundamentals: research, subject lines, and why you're writing to this specific person. It's a good beginner-level reference if you want the basics laid out plainly before you move on to more opinionated sources on this list.

  • Research the recipient's role and recent work before you write a word
  • Explain plainly why you're reaching out to them in particular, not just anyone
  • Lead with how you can help them, not with a list of your own features
Open on blog.hubspot.com ↗

It answers 2 questions

  1. How do I write a cold email that people actually reply to?
  2. What are the most common cold email mistakes that make people delete on sight?

Read with it

  1. A tactical follow-on covering the channels and motions top B2B startups scale after the first ten. Grounds distribution... Lenny's Newsletter Article · ~15 min read How to win your first 10 B2B customers Lenny Rachitsky
  2. This is the rare cold email piece written by someone who has actually sent thousands of them (Steli Efti built Close, a sales... Close Article 15 Best Cold Email Templates That Actually Get Replies (Proven Examples) Steli Efti
  3. This is the canonical structure for the investor cold email, written by a YC partner who reads them from the other side. It is... Y Combinator Startup Library Essay · 5 min read How to Cold Email Investors Aaron Harris
  4. Once you have a list of people to reach cold, this shows you how to write emails they actually answer. Seven concrete... Y Combinator Startup Library Video · ~33 min How to Convert Customers With Cold Emails Aaron Epstein
  5. A short, practical field guide to customer discovery: who to talk to, how to find them, and how many. Pairs perfectly with The... talkingtohumans.com Book · ~80 pages (free PDF available) Talking to Humans Giff Constable
  6. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
eChai Partner Brands The partnership →