Essay · 40 min read

The NFX Fundraising Manual

NFX Free Intermediate

Beyond the intro itself, this manual gives you the operating system around it: a shared tracker with an owner assigned to every target investor, daily chasing of those owners, and the blunt truth that one or two great referrers beat ten average ones. That last point is why courting a single portfolio founder for a few weeks outperforms spraying your whole address book.

• Assign an owner to every investor in a shared sheet and chase those owners daily, treating intros as a pipeline you run.
• One or two high-credibility referrers outweigh ten weak ones, so concentrate your effort on the founder whose word carries most.
• A warm intro is roughly 100x more effective than a cold email, which is why manufacturing one is worth real weeks of work.