Essay · Long read

The Performance Inequality Gap, 2024

Alex Russell · Infrequently Noted (Alex Russell) Free Advanced

Alex Russell, a Chrome engineer, puts hard numbers on what most of the world's phones can actually do, and the gap between them and the laptop on your desk is brutal. He picks a specific budget Android device and a slow network as the baseline you should build to, then shows how much JavaScript and page weight that budget really leaves you. If you only read one thing to recalibrate your sense of what is fast, read this.

  • A quarter of your users are on devices slower than the baseline you should target
  • Set an explicit byte and CPU budget per screen, then hold the line
  • The fastest device in the room is a terrible proxy for your real user

The question it answers

  1. How do I design for users in India who are on cheap Android phones and slow, patchy internet?

Read with it

  1. This is Google's own field research on building for people coming online in markets like India, and it names the exact... Google Design Article · ~12 min read Connectivity, Culture, and Credit: Designing for the Next Billion Users Google Design (Next Billion Users team)
  2. You cannot fix what you never feel, and most of us build on fast laptops and office wifi. This is the official doc for... Chrome for Developers Tool · Reference doc, ~10 min to try Throttling (Network and CPU) in Chrome DevTools Chrome DevTools team, Google
  3. Video · About 40 minutes Challenges and learnings of building for the next billion users (Google I/O '18) Google (Next Billion Users team: Nithya Sambasivan, Josh Woodward and colleagues)
  4. Images are the single biggest reason landing pages crawl on a slow 4G connection, and Squoosh fixes that in your browser with... Google Chrome Labs Tool · A few minutes per image Squoosh Google Chrome Labs
  5. Flipkart serves exactly your users, many on 2G in smaller Indian cities, and this case study shows a fast mobile web app... web.dev (Google) Article Flipkart triples time-on-site with a Progressive Web App web.dev (Google)
  6. A first hand engineering account of why Flipkart, an app first Indian company, rebuilt the mobile web to reach users on weak... Medium (Progressive Web Apps) Article Building Flipkart Lite: A Progressive Web App Aditya Punjani
eChai Partner Brands The partnership →