Article · ~8 min read

The Problem With Problems

Ash Maurya · Love the Problem (Medium) Free Intermediate

Maurya names the exact failure in this question: founders ask what problems their solution can solve instead of what problems customers actually have. A short read on how to flip that and discover the right problem before you commit. Blunt and practical.

  • Do not start from your solution and reverse into a problem
  • The first problems you list are usually the wrong ones
  • Discover the problem before you try to validate anything
Open on medium.com ↗

It answers 2 questions

  1. Is it a mistake to fall in love with my solution before I understand the problem?
  2. How do I turn a vague hunch that something is broken into a sharp, testable idea?

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