Template · 9 email templates, 3 checklists, 2 scripts, 5 books

The Startup Sales Resource Bundle

Close / Steli Efti · Close Free Beginner

A free grab-bag of the actual artifacts (email templates, qualification checklists, call scripts) you need to run consistent demos, which is what makes 50 of them comparable enough to produce a real win rate instead of 50 unrelated experiments.

  • Consistent templates and scripts are what make your demos comparable to each other
  • Checklists for setting up a process force you to define stages before you can measure them
  • Free and immediately usable, no need to build these from scratch before your next 10 calls
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The question it answers

  1. When do I know it's time to hire a salesperson instead of doing it myself?

Read with it

  1. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
  2. Pete Koomen took Optimizely from zero to $100M+ ARR, and here he breaks the enterprise funnel down for exactly the person who... Y Combinator Startup School Video · ~35 min Enterprise Sales for Founders Pete Koomen
  3. Pete Kazanjy is blunt about defining a tight ICP from real signal (who actually buys and closes) rather than from who you wish... Lenny's Podcast Podcast · About 90 minutes Founder-led sales | Pete Kazanjy (Founding Sales, Atrium) Lenny Rachitsky (host), with Pete Kazanjy
  4. This is the book most modern cold outbound advice quietly borrows from, so reading the source is worth it. Its "Cold Calling... Amazon Book · ~208 pages Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com Aaron Ross and Marylou Tyler
  5. Jen Abel has coached over 300 early-stage founders through their first sales, so this is grounded in what actually happens when... Lenny's Podcast Podcast · About 1 hour 16 minutes The ultimate guide to founder-led sales | Jen Abel (JJELLYFISH) Lenny Rachitsky with Jen Abel
  6. Blomfield (founder of Monzo and GoCarchless, now a YC partner) gives the concrete mechanics of closing that first B2B deal:... Y Combinator Startup Library Article · 25 min read The Sales Playbook for Founders Tom Blomfield
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