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The Ultimate Guide to Doing Kickass Customer Interviews
User Interviews Free Beginner
A comprehensive, practical walkthrough of the whole interview process, recruiting, scripting, running, and synthesizing, from a company whose entire business is recruiting interview subjects. It is a good single reference to bookmark and return to at each stage of your fifteen to thirty conversations. Especially useful for the recruiting logistics the more philosophical resources on this list skip over.
- Recruit for the right customer type first, willingness to talk is not the same as being the right person.
- Write a discussion guide, not a rigid script, so you can follow interesting tangents.
- Debrief immediately after each interview while details are still fresh.
