Essay

The Ultimate Guide to Email Copywriting

Ramit Sethi, I Will Teach You To Be Rich Free Intermediate

Ramit Sethi built a business partly on emails from strangers that got answered, and this guide is his own breakdown of what makes an email worth a busy person's thirty seconds. It goes deeper on subject lines and first sentences than most cold email advice, which is exactly where most founders lose the reader.

  • The subject line's only job is to earn the first sentence a read
  • Write like you're emailing one specific person, not a segment
  • Cut every sentence that doesn't move the reader toward your ask
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The question it answers

  1. How do I write a cold email that people actually reply to?

Read with it

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