Essay

Users You Don't Want

Michael Seibel · Y Combinator Free Intermediate

This is the sharpest possible answer to the second half of your question: what to do about the people who show up wanting to use your product differently. Seibel calls them hijackers and argues plainly that serving them fragments your roadmap even though it feels rude to turn them away. You will recognize this pattern the moment you read it, and it gives you permission to say no.

  • Users who want to repurpose your product for a different problem will pull your roadmap apart if you let them in.
  • Saying no to a mismatched user is not bad customer service, it is focus.
  • Occasionally a hijacker group reveals a real pivot opportunity, but that is the exception, not the default response.

The question it answers

  1. How do I know if I've defined my ICP too narrowly and I'm leaving obvious customers out?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
  3. Market size is meaningless until you know exactly who you're for, and Lenny turns that into a concrete, repeatable ICP exercise... Lenny's Newsletter Article · ~15 min read How to identify your ideal customer profile (ICP) Lenny Rachitsky
  4. The author of Crossing the Chasm explaining beachhead selection in plain, modern language, the fastest way to absorb the... Lenny's Podcast / Lenny's Newsletter Podcast · ~75 min Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market Lenny Rachitsky & Geoffrey Moore
  5. The best book on positioning against competitors by understanding the alternatives customers actually consider. Directly turns... aprildunford.com Book · ~200 pages Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It April Dunford
  6. Video · ~25 min How to Talk to Users Eric Migicovsky
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