Article · ~6 min read

Viable Product vs. Minimal Product

Marty Cagan · Silicon Valley Product Group (Marty Cagan) Free Intermediate

This companion piece warns about the opposite failure: cutting so hard that the thing is minimal but not actually viable or usable. It helps you find the floor, the point below which the product stops being worth using. Read it alongside your cut list to check you have not gone too far.

  • Minimal is not enough on its own; the product still has to be usable and worth choosing.
  • Find the floor where cutting more would break the core value.
  • Viability, not just smallness, is the real target for v1.

The question it answers

  1. How do I decide which features to cut from v1?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
  3. Video · ~13 min How to Plan an MVP Michael Seibel (YC)
  4. The customer-development originator's clearest statement on scoping the minimum feature set to reach your earliest believers.... steveblank.com Article · ~8 min read Perfection by Subtraction, The Minimum Feature Set Steve Blank
  5. Basecamp's battle-tested, opinionated system for shipping meaningful work in fixed cycles without endless backlogs, a primary... Basecamp / 37signals Book · free online book Shape Up: Stop Running in Circles and Ship Work that Matters Ryan Singer
  6. Altman's condensed operating manual for founders, including sharp guidance on focus, spending your time on what only you can... playbook.samaltman.com Article · long Startup Playbook Sam Altman
eChai Partner Brands The partnership →