Tool · 5 min read

WhatsApp click to chat (wa.me links)

WhatsApp (Meta) · WhatsApp Help Center Free Beginner India

This is the official, source of truth for turning a page button into a real conversation, no third party sitting between you and your leads. A wa.me link opens a chat with your number in one tap, which is how a lot of Indian buyers actually prefer to talk to a business. Start here before reaching for a paid link generator: the format is simple enough to hand-write.

  • The link is just https://wa.me/<number> with the full number in international format and no zeroes, brackets, or dashes.
  • You can pre-fill the first message with ?text=your%20message so the buyer lands in a chat that is already halfway started.
  • A bare wa.me link has no click tracking and cannot route to a specific agent, that is where the WhatsApp Business API comes in later.
Open on faq.whatsapp.com ↗

It answers 2 questions

  1. Should my landing page collect emails or push people straight to a WhatsApp or Calendly link?
  2. I run a WhatsApp-first business in India, how do I drive referrals where the sharing actually happens?

Read with it

  1. This walks through real pre-launch pages and settles the exact question: it shows Cal.com running an email waitlist as the... getlaunchlist.com Article · 15 min read Waitlist Landing Page Examples That Convert LaunchList
  2. A raw wa.me link gets the message shared but tells you nothing about who referred whom, so once sharing works you need... AppsFlyer Tool · Long-form guide plus product WhatsApp deep links: How to create, use, and measure them AppsFlyer
  3. Instead of borrowing US playbooks, this piece grounds you in what is actually working for Indian D2C on WhatsApp, drawing on... Outlook Business Article · Short news feature WhatsApp Becomes Customer Acquisition Engine for Indian D2C Brands Outlook Business Desk
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