Tool · Long-form guide plus product
WhatsApp deep links: How to create, use, and measure them
AppsFlyer Freemium Intermediate
A raw wa.me link gets the message shared but tells you nothing about who referred whom, so once sharing works you need attribution. This AppsFlyer guide walks through turning a plain wa.me link into a tracked, branded short link that carries a referrer ID through to the install or purchase, which is exactly what a referral program needs to reward the right person. Treat the how-to as the value and the OneLink product as one option, since the same idea (a short link plus UTM or referral parameters) can be built with lighter tools too.
- A native wa.me link has no attribution: you cannot connect a click to the resulting signup or order, so referral rewards become guesswork.
- Wrapping the share in a short link with campaign parameters (OneLink, or any short-link plus UTM setup) lets you carry a referrer ID through install and deep-link the new user straight to the reward screen.
- The tracking pattern matters more than the specific vendor, so read this for the mechanics and pick attribution tooling that fits your stack and budget.
