Article
When Are You Done Interviewing Customers?
Justin Wilcox · Customer Dev Labs Free Beginner
A companion piece to the article above, this one focuses on the practical am I done yet moment inside a single discovery sprint, with a simple bet test for predictability. It is short enough to reread right before you decide to stop interviewing. Pair it with the Mom Test for technique and this one for judging when to stop.
- You are done interviewing when you would bet a hundred dollars you know what the next person will say, and win.
- Patterns should emerge by interview five, and your major questions should be answered by interview twenty.
- Different customer segments saturate at different speeds, do not use one number for all of them.
