Grow & market
Retention, referral & virality
Keep them, and let them bring friends.
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How do I measure and analyze retention properly?
Use cohort retention curves, not a single churn number: group users by signup period and watch whether the curve flattens to a stable plateau or de...
What's a viral coefficient, and is chasing a k-factor above 1 realistic for my kind of product?
The viral coefficient (k-factor) is how many new users each existing user brings, and a sustained k above 1 means true self-sustaining viral growth...
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