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Starting Up › Retention, referral & virality
Growth & Marketing

Retention, referral & virality

Keep them, and let them bring friends.

Level All Beginner Intermediate Advanced
Who's asking Everyone Builder Launcher Grower Repeat Founder
Why is retention more important than acquisition? Retention is the foundation everything else stands on: without it, acquisition and referral just pour water into a leaky bucket. A flattening reten... Beginner 2 resources → How do I actually improve retention and make my product habit-forming? Use the Hook Model: pair a trigger with an easy action, a variable reward, and an investment that makes the product better next time. Get users to ... Intermediate 2 resources → Is my product going to go viral, and how do I make it more shareable? Probably not, true peer-to-peer virality is rare, and most 'viral' growth is really one big broadcast reaching many people at once. Instead of pray... Intermediate 2 resources → How do I measure and analyze retention properly? Use cohort retention curves, not a single churn number: group users by signup period and watch whether the curve flattens to a stable plateau or de... Advanced 2 resources →

Starting Up is one corner of eChai. The founders reading this also meet at events across 25+ cities, show what they're building on Demo Day, and trade books and podcasts worth your time.

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