Growth & Marketing
Retention, referral & virality
Keep them, and let them bring friends.
Why is retention more important than acquisition?
Retention is the foundation everything else stands on: without it, acquisition and referral just pour water into a leaky bucket. A flattening reten...
How do I actually improve retention and make my product habit-forming?
Use the Hook Model: pair a trigger with an easy action, a variable reward, and an investment that makes the product better next time. Get users to ...
Is my product going to go viral, and how do I make it more shareable?
Probably not, true peer-to-peer virality is rare, and most 'viral' growth is really one big broadcast reaching many people at once. Instead of pray...
How do I measure and analyze retention properly?
Use cohort retention curves, not a single churn number: group users by signup period and watch whether the curve flattens to a stable plateau or de...