We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 667 founders registered. Any city that reaches 20 interested founders is on too. See your city
Grow & market

Retention, referral & virality

Keep them, and let them bring friends.

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Who's asking Everyone Aspiring Founder Idea-Stage Founder Builder Launcher Grower Indie Hacker Technical Solo Founder Non-Technical Founder Domain Expert Anywhere Founder Repeat Founder

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Referral or paid ads, which should a bootstrapped founder with almost no marketing budget lean on first? With little cash, referral usually wins on economics but only once you have a product people already love enough to talk about, so sequencing matte... Beginner 3 resources → How soon after signup should I even worry about retention versus just getting more users in the door? From day one, at least enough to watch whether your earliest cohorts come back, because retention is the truest early signal that you've built some... Beginner 3 resources →
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