Growth & Marketing
Retention, referral & virality
Keep them, and let them bring friends.
How do I actually improve retention and make my product habit-forming?
Use the Hook Model: pair a trigger with an easy action, a variable reward, and an investment that makes the product better next time. Get users to ...
When should I build a referral program?
Only after you already have strong word-of-mouth; a referral program adds fuel to an existing fire, it can't start one. You also need enough active...
Is my product going to go viral, and how do I make it more shareable?
Probably not, true peer-to-peer virality is rare, and most 'viral' growth is really one big broadcast reaching many people at once. Instead of pray...
What's a common mistake founders make with referral and virality?
Bolting a referral program onto a product people don't love yet, and expecting it to manufacture growth. Referrals and virality amplify existing en...