Retention, referral & virality

Keep them, and let them bring friends.

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How do I actually improve retention and make my product habit-forming? Use the Hook Model: pair a trigger with an easy action, a variable reward, and an investment that makes the product better next time. Get users to ... Intermediate 2 resources → When should I build a referral program? Only after you already have strong word-of-mouth; a referral program adds fuel to an existing fire, it can't start one. You also need enough active... Intermediate 2 resources → Is my product going to go viral, and how do I make it more shareable? Probably not, true peer-to-peer virality is rare, and most 'viral' growth is really one big broadcast reaching many people at once. Instead of pray... Intermediate 2 resources → What's a common mistake founders make with referral and virality? Bolting a referral program onto a product people don't love yet, and expecting it to manufacture growth. Referrals and virality amplify existing en... Intermediate 2 resources → My users churn silently and never reply to emails, how do I find out why they actually left? Dashboards tell you that people left but almost never why, so you have to talk to the humans behind the churn events. Pull a list of accounts that ... Intermediate 3 resources → I run a WhatsApp-first business in India, how do I drive referrals where the sharing actually happens? If your users already live in WhatsApp, forcing them to a web referral dashboard kills sharing, so meet them where they are with pre-filled share m... Intermediate 3 resources → Why do so many referral programs flop even when the product is good, and how do I avoid that? Most referral programs fail on friction and timing, not on the product: they ask people to refer before anyone has felt real value, hide the share ... Intermediate 3 resources →

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