We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 667 founders registered. Any city that reaches 20 interested founders is on too. See your city

Retention, referral & virality

Keep them, and let them bring friends.

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How do I actually improve retention and make my product habit-forming? Use the Hook Model: pair a trigger with an easy action, a variable reward, and an investment that makes the product better next time. Get users to ... Intermediate 2 resources → When should I build a referral program? Only after you already have strong word-of-mouth; a referral program adds fuel to an existing fire, it can't start one. You also need enough active... Intermediate 2 resources → Is my product going to go viral, and how do I make it more shareable? Probably not, true peer-to-peer virality is rare, and most 'viral' growth is really one big broadcast reaching many people at once. Instead of pray... Intermediate 2 resources → What's a common mistake founders make with referral and virality? Bolting a referral program onto a product people don't love yet, and expecting it to manufacture growth. Referrals and virality amplify existing en... Intermediate 2 resources → My users churn silently and never reply to emails, how do I find out why they actually left? Dashboards tell you that people left but almost never why, so you have to talk to the humans behind the churn events. Pull a list of accounts that ... Intermediate 3 resources → I run a WhatsApp-first business in India, how do I drive referrals where the sharing actually happens? If your users already live in WhatsApp, forcing them to a web referral dashboard kills sharing, so meet them where they are with pre-filled share m... Intermediate 3 resources → Why do so many referral programs flop even when the product is good, and how do I avoid that? Most referral programs fail on friction and timing, not on the product: they ask people to refer before anyone has felt real value, hide the share ... Intermediate 3 resources →

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