Access, sales & scenarios
Selling to enterprises (B2B)
Land your first big logo.
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How do I write a cold outbound email to a VP that actually gets a reply?
Keep it under five sentences, lead with a specific pain their team feels (not your product), and make the ask a single low-friction question, not a...
What does a real enterprise sales pipeline and forecast look like, and how do I run one without a fancy CRM?
Define clear stages tied to buyer actions (not your hopes): a deal only advances when the buyer does something, like granting access to a stakehold...
How do I get and use customer references, case studies, and logos before I have famous customers?
Build proof out of what you have: a quantified result from even one mid-size customer beats a logo nobody will vouch for. Ask happy early customers...
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