Build the product
Shipping, iterating & roadmap
Ship weekly, learn constantly, prioritise ruthlessly.
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How often should an early-stage startup ship?
Ship weekly, at least, cadence is a competitive advantage because faster loops mean faster learning. You haven't really started until you launch, a...
How do I run a weekly ship cadence when I am non-technical and depend on a dev agency or freelancers?
Weekly shipping is possible without your own engineers, but only if you shrink the unit of work to something a freelancer can finish and deploy in ...
Should we ship an ugly, half-working version now or wait until it feels good enough to be proud of?
Ship the ugly version, but be honest about which kind of ugly it is. As a starting point: rough visual design and missing edge cases are fine to sh...
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