We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 684 founders registered. Any city that reaches 20 interested founders is on too. See your city

Build the product

Shipping, iterating & roadmap

Ship weekly, learn constantly, prioritise ruthlessly.

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How do I decide what to build next? Prioritize outcomes, not output, and use a simple scoring frame like RICE, Reach x Impact x Confidence, divided by Effort, to compare ideas honestl... Intermediate 19 resources → How often should an early-stage startup ship? Ship weekly, at least, cadence is a competitive advantage because faster loops mean faster learning. You haven't really started until you launch, a... Beginner 19 resources → How do I keep talking to users while I'm heads-down building? Make discovery continuous, not a one-time phase: interview a customer or two every single week, even in a build sprint. Teresa Torres's opportunity... Intermediate 18 resources → How do I say no to feature requests without losing customers? Anchor every 'no' to the outcome you're chasing and the customers you're building for, most requests are solutions in disguise, so dig for the unde... Intermediate 18 resources → How do I know when something we shipped is actually working versus just launched? Launching is an event, working is a signal, and founders confuse the two constantly. Before you ship a feature, write down the one number you expec... Intermediate 19 resources → How do I run a weekly ship cadence when I am non-technical and depend on a dev agency or freelancers? Weekly shipping is possible without your own engineers, but only if you shrink the unit of work to something a freelancer can finish and deploy in ... Beginner 20 resources → Should we ship an ugly, half-working version now or wait until it feels good enough to be proud of? Ship the ugly version, but be honest about which kind of ugly it is. As a starting point: rough visual design and missing edge cases are fine to sh... Beginner 20 resources → What is a sane way to prioritise between fixing bugs, paying customer promises, and building the exciting new thing? Founders default to the exciting new thing and let bugs and promises rot, which quietly churns the customers you already have. As a starting point:... Intermediate 19 resources → Should I share a public roadmap with my early users, or does that just create pressure and expectations I cannot meet? A public roadmap builds trust and pulls in feedback, but a dated one is a promise machine that makes you look slow the moment you change direction.... Intermediate 19 resources →

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