Money, Pricing & Model
Unit economics & modeling
Know what a customer costs and earns.
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How do I estimate LTV when I have only three months of data and no idea what my real churn or retention curve is yet?
With three months of data you cannot compute a trustworthy LTV, so stop trying to project lifetime and instead track a shorter window you can actua...
How do I model unit economics for a marketplace where I have to acquire both supply and demand?
A marketplace has two CACs (one for each side) and its economics only work when the take rate on transactions eventually covers both, so you must m...