We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 698 founders registered. Any city that reaches 20 interested founders is on too. See your city
Find & validate your idea

Validating your idea

Get evidence before you write code.

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How do I run a landing-page / 'fake-door' test? Put up a simple page that describes the offer as if it's real, drive a bit of targeted traffic to it, and measure whether people take a costly-to-t... Intermediate 19 resources → How do I know if I've found product-market fit? You can feel it (customers pull the product out of your hands, word of mouth spreads) and now you can measure it: survey users with 'how would you ... Intermediate 19 resources → When should I pivot vs. persevere? Decide on evidence, on a schedule, not on a bad week. If repeated experiments aren't moving your key learning metric toward fit despite honest iter... Intermediate 19 resources → How do I test whether people will actually pay, not just say they like it? Liking and paying are two different signals, and only one funds a company. The cleanest test is to ask for money before you have a product: take a ... Intermediate 17 resources → How is validating a B2B idea different from validating a consumer app? In B2B, one signed pilot from a real buyer tells you more than a thousand consumer signups, because the buyer has budget, a problem worth money, an... Intermediate 19 resources → Is a waitlist with a lot of signups actual proof of demand? A signup is a click, and clicks are cheap, so a big waitlist is a weak signal on its own. It becomes meaningful when you add friction that costs th... Intermediate 20 resources → How do I know when I've validated enough to actually start building? Validation is never fully 'done,' but it's enough when you can name a specific person, describe the exact painful moment, and point to evidence the... Intermediate 19 resources →
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