Find & validate your idea

Validating your idea

Get evidence before you write code.

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How do I run a landing-page / 'fake-door' test? Put up a simple page that describes the offer as if it's real, drive a bit of targeted traffic to it, and measure whether people take a costly-to-t... Intermediate 18 resources → How do I know if I've found product-market fit? You can feel it (customers pull the product out of your hands, word of mouth spreads) and now you can measure it: survey users with 'how would you ... Intermediate 19 resources → When should I pivot vs. persevere? Decide on evidence, on a schedule, not on a bad week. If repeated experiments aren't moving your key learning metric toward fit despite honest iter... Intermediate 19 resources → How do I test whether people will actually pay, not just say they like it? Liking and paying are two different signals, and only one funds a company. The cleanest test is to ask for money before you have a product: take a ... Intermediate 17 resources → How is validating a B2B idea different from validating a consumer app? In B2B, one signed pilot from a real buyer tells you more than a thousand consumer signups, because the buyer has budget, a problem worth money, an... Intermediate 19 resources → How do I validate an idea in an industry I have no background in? Being an outsider is fine, staying an outsider is fatal. Your first job is to buy insider knowledge with time: spend a few weeks doing nothing but ... Intermediate 20 resources → Is a waitlist with a lot of signups actual proof of demand? A signup is a click, and clicks are cheap, so a big waitlist is a weak signal on its own. It becomes meaningful when you add friction that costs th... Intermediate 20 resources → How do I know when I've validated enough to actually start building? Validation is never fully 'done,' but it's enough when you can name a specific person, describe the exact painful moment, and point to evidence the... Intermediate 18 resources →

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