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Ad / brand film

Here's to the Crazy Ones (Think Different)

Apple

Ad / brand film · 1997 · Global · USA

Source: YouTube ↗

D2C / consumer Media / creator

Made by
TBWA Chiat Day, narr. Richard Dreyfuss

Questions, answered

What is Here's to the Crazy Ones (Think Different)?

Sells no product at all, only black and white icons and a manifesto, the ad that rebuilt Apple's brand after Jobs returned.

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