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Ad / brand film

Misunderstood

Apple

Ad / brand film · 2013 · Global · USA

Source: YouTube ↗

D2C / consumer Media / creator

Made by
TBWA Media Arts Lab

Questions, answered

What is Misunderstood?

Withholds the reveal: the distracted teen on his phone was secretly filming the family's holiday film the whole time.

Where can I find startup videos founders recommend?

The eChai startup videos library collects the launch videos, explainers, founder stories, and ads founders in the network recommend studying.

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