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Ad / brand film

DollarShaveClub.com: Our Blades Are F***ing Great

Dollar Shave Club

Ad / brand film · 2012 · Global · USA · 1 min

27.0M views on YouTube (Nov 2020)

Source: YouTube ↗

D2C / consumer E-commerce / retail

Made by
Directed by Lucia Aniello (Paulilu), written by and starring founder Michael Dubin

Questions, answered

What is DollarShaveClub.com: Our Blades Are F***ing Great?

A 4,500 dollar one-take rant that drew 12,000 orders in 48 hours and launched a company Unilever bought for 1 billion.

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