‹ Startup Videos

Ad / brand film

John Lewis: The Bear and the Hare

John Lewis

Ad / brand film · 2013 · Global · UK

Source: YouTube ↗

E-commerce / retail

Made by
adam&eveDDB, dir. Elliot Dear / Hornet

Questions, answered

What is John Lewis: The Bear and the Hare?

A hand-drawn hare wakes a hibernating bear for Christmas, the film that defined a decade of retail tearjerkers.

Where can I find startup videos founders recommend?

The eChai startup videos library collects the launch videos, explainers, founder stories, and ads founders in the network recommend studying.

eChai Partner Brands