MailShrimp (Did You Mean Mailchimp)

Name: MailShrimp (Did You Mean Mailchimp)
Uploaded: 2017-01-01
Channel: Droga5
Description: The Did You Mean campaign weaponized a mispronunciation into surreal pre roll that hijacked search intent; brave anti explainer branding.

Mailchimp

Explainer · 2017 · Global · United States

Source: YouTube ↗

SaaS D2C / consumer Media / creator

Made by: Droga5

Questions, answered

What is MailShrimp (Did You Mean Mailchimp)?

The Did You Mean campaign weaponized a mispronunciation into surreal pre roll that hijacked search intent; brave anti explainer branding.

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