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Ad / brand film

Metro Trains Melbourne: Dumb Ways to Die

Metro Trains Melbourne

Ad / brand film · 2012 · Global · Australia

Source: YouTube ↗

Mobility / EV

Made by
McCann Melbourne

Questions, answered

What is Metro Trains Melbourne: Dumb Ways to Die?

A cheerful cartoon singalong about gruesome deaths sold rail safety far better than any warning sign ever had.

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