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Ad / brand film

Nike: Write the Future

Nike

Ad / brand film · 2010 · Global · USA

Source: YouTube ↗

D2C / consumer

Made by
Wieden+Kennedy, dir. Alejandro Gonzalez Inarritu

Questions, answered

What is Nike: Write the Future?

One missed penalty ripples into global chaos and redemption, three minutes of World Cup mythmaking.

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