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Ad / brand film

Old Spice: Momsong

Old Spice

Ad / brand film · 2014 · Global · USA

Source: YouTube ↗

D2C / consumer

Made by
Wieden+Kennedy

Questions, answered

What is Old Spice: Momsong?

Mothers serenade their sons growing up too fast, a creepy funny coda to the brand's Smellcome to Manhood series.

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