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Ad / brand film

PhonePe: Number Poocho Paise Bhejo (Wedding)

PhonePe

Ad / brand film · 2018 · India · India

Source: YouTube ↗

Fintech D2C / consumer

Questions, answered

What is PhonePe: Number Poocho Paise Bhejo (Wedding)?

Turns a single UPI behaviour (ask a number, send money) into a repeatable comic template that taught the habit to non-digital India.

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The eChai startup videos library collects the launch videos, explainers, founder stories, and ads founders in the network recommend studying.

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