Under Armour: Rule Yourself, Michael Phelps

Name: Under Armour: Rule Yourself, Michael Phelps
Uploaded: 2016-01-01
Channel: Droga5, dir. Martin de Thurah
Description: Wordless footage of Phelps' brutal solitary training before Rio sells the whole ethos: it's what you do in the dark.

Under Armour

Ad / brand film · 2016 · Global · USA

Source: YouTube ↗

D2C / consumer

Made by: Droga5, dir. Martin de Thurah

Questions, answered

What is Under Armour: Rule Yourself, Michael Phelps?

Wordless footage of Phelps' brutal solitary training before Rio sells the whole ethos: it's what you do in the dark.

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