Herik Jaguwala on LinkedIn Surat
Three days later, still thinking about GTM in Surat
Herik Jaguwala on the Surat edition of GTM & Distribution for Startups: how startups actually find their first customers and turn free users into paying ones.
3 Days Later, But Still Thinking About It !!!
On 22nd August, I attended “𝐆𝐓𝐌 & 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐒𝐭𝐚𝐫𝐭𝐮𝐩𝐬: 𝐒𝐮𝐫𝐚𝐭 𝐄𝐝𝐢𝐭𝐢𝐨𝐧” by eChai Ventures .
It was not just about GTM theory. What I really liked was learning how 𝐆𝐓𝐌 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐰𝐨𝐫𝐤𝐬 at the ground level, how 𝐬𝐭𝐚𝐫𝐭𝐮𝐩𝐬 𝐟𝐢𝐧𝐝 𝐭𝐡𝐞𝐢𝐫 𝐟𝐢𝐫𝐬𝐭 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬, build 𝐝𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧, use 𝐧𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠, create 𝐝𝐞𝐦𝐚𝐧𝐝, and turn free users into 𝐩𝐚𝐢𝐝 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬.
A few things I took away:
• Start with the customer, not just the product.
• Use education and value to build trust.
• Networking can become a strong distribution channel.
• Test paid + organic channels and see what actually works.
• For B2B, understand the use case and teach the customer how to use your product.
• Keep multiple touchpoints before expecting a conversion.
𝐓𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲 𝐟𝐨𝐫 𝐦𝐞: "A good product is only half the game. Distribution and GTM decide how far it can actually go."
Thanks to the 𝐞𝐂𝐡𝐚𝐢 𝐭𝐞𝐚𝐦 (Vishal Chopra, Chintan P. & Yash Agarwal) For sharing such amazing insights that make any founder or GTM person think twice while creating a strategy for their product or startup! 🙌
#GTM #Startups #Distribution #Entrepreneurship #eChai #Surat #StartupIndia #B2B #Growth #GTMStrategy #GoToMarket #TechStrategy #B2BSaaS #StartupGrowth
