We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 325 founders registered. Any city that reaches 20 interested founders is on too. See your city
Diversification & asset allocation

What's a simple portfolio a busy founder can actually maintain?

Boring, few, and automatic beats clever and fiddly, especially when your attention belongs to your company. A workable shape for many founders: a solid emergency fund and near-term cash in safe, liquid places; the bulk of long-term money in one or two broad, low cost index funds bought through monthly SIPs; and a smaller slice in safe fixed income for stability. That is close to the whole plan. Rebalance once or twice a year, resist adding complexity, and remember your biggest, riskiest holding is already your startup equity, so the liquid portfolio's job is to be the calm counterweight, not another bet. A simple plan you actually stick to beats an optimal one you abandon.

Go deeper

3 resources, 1 India-specific, 2 link-checked.

✍️ Essay
✓ Link checked Free Beginner

The clearest, calmest case ever written for low cost index investing and leaving it alone. Global, but the mindset travels straight to India.

The Stock Series

From jlcollinsnh.com by JL Collins

Open jlcollinsnh.com
🎓 Course
✓ Link checked India Free Beginner

The free, India-first grounding in what to do with cash once you have it: goals, allocation, SIPs, and not losing it to fees.

Personal Finance

From Zerodha Varsity by Zerodha Varsity

Open zerodha.com

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