Diversification & asset allocation

Asset allocation for a founder

How to split money across risk when one giant, risky bet already dominates your net worth.

All India Global

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How should I think about asset allocation when my startup is most of my net worth? Start by counting your startup equity as part of your portfolio, because it is, and usually the largest and riskiest part. Once you see that, the j... 3 resources → What's a simple portfolio a busy founder can actually maintain? Boring, few, and automatic beats clever and fiddly, especially when your attention belongs to your company. A workable shape for many founders: a s... 3 resources → Should I count my startup equity as part of my portfolio when I decide how to invest my liquid money? It helps to see it clearly: your startup equity is real, but it's usually illiquid, concentrated, and can go to zero. So while it is part of your n... 2 resources → Should I invest in both Indian and global markets, or just stick to India? Owning both India and global markets is a common way to avoid betting everything on one country's economy, currency, and market cycle. For an India... 2 resources → Should I use index funds or actively managed funds for the equity part of my portfolio? For the equity part of your portfolio, the long-running debate is index funds (which simply track a market and keep costs very low) versus actively... 3 resources →

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