Diversification & asset allocation

Asset allocation for a founder

How to split money across risk when one giant, risky bet already dominates your net worth.

Market All India Global

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How should I think about asset allocation when my startup is most of my net worth? Start by counting your startup equity as part of your portfolio, because it is, and usually the largest and riskiest part. Once you see that, the j... 3 resources → What's a simple portfolio a busy founder can actually maintain? Boring, few, and automatic beats clever and fiddly, especially when your attention belongs to your company. A workable shape for many founders: a s... 3 resources →
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