We plan to bring eChai across 100 cities in India. The next eChai Startup Demo Day is on 29 August in Bengaluru and Pune. The next after that is on 26 September, all in person. 11 cities confirmed, 335 founders registered. Any city that reaches 20 interested founders is on too. See your city
Startup equity & liquidity

My ESOPs look valuable on paper. Is that real money yet?

Treat it as real only when it is liquid. A paper value is the latest round or 409A price times your vested shares, minus the strike you have to pay and the tax you will owe. It is a genuine possibility, not a balance. Private shares can stay illiquid for years, valuations can fall, and a bad exit can leave common stock worth nothing. Plan your actual life on the salary you take home, and treat the equity as a concentrated bet that might pay off. That concentration is exactly why de-risking some of it later, once you can, matters.

Go deeper

3 resources, 1 India-specific, 2 link-checked.

✍️ Essay
✓ Link checked Free Beginner

The clearest short piece on how to think about giving up and holding equity, and why a smaller slice of a bigger outcome is the whole game.

The Equity Equation

From paulgraham.com by Paul Graham

Open paulgraham.com

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