We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 628 founders registered. Any city that reaches 20 interested founders is on too. See your city

The Founder Bookshelf

Books founders recommend to each other. Browse by topic or by where you are as you grow, mark what you've read, and add what's next.

Topic
All topics Startups & Entrepreneurship 40 Product & Design 51 Sales 45 Marketing & Growth 80 Branding & Storytelling 49 Fundraising & VC 17 Finance 65 Strategy 86 Leadership & Management 62 Hiring, Team & Culture 28 Operations & Scaling 20 Negotiation & Influence 12 Customer & Human Behavior 15 Productivity & Habits 27 Mindset & Resilience 6 Investing 32 Founder Memoirs 11 Economics & Classics 4
As you grow
All stages Idea & validation 66 Finding PMF 39 Go-to-market 23 Fundraising 21 Growth & scaling 89 Leading at scale 23 Timeless 143
All Indian 9
Sort Most recommended A-Z Newest

1 book on Customer & Human Behavior for finding pmf

  1. The Mom Test cover
    The Mom Test

    Rob Fitzpatrick

    Ask about their life, not your idea, to get honest answers.

    Fitzpatrick teaches founders how to interview potential customers without biasing the answers, even when people are inclined to be polite and lie to you. The core idea...

    Jatin Chaudhary Rahul Sharma
    2 founders recommend     Get the book ↗

Questions, answered

What books do founders recommend?

Founders on the eChai network recommend titles like The Mom Test. The bookshelf ranks books by how many founders have read them.

Where can I find a startup reading list?

The eChai founder bookshelf is a curated, founder-recommended reading list you can browse by topic (fundraising, product, hiring) and by stage.

How is the bookshelf ordered?

By recommendation: the more founders mark a book read, the higher it ranks. You can also sort by newest or A to Z.

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