The Founder Bookshelf

Books founders recommend to each other. Browse by topic or by where you are as you grow, mark what you've read, and add what's next.

Topic
All topics Startups & Entrepreneurship 40 Product & Design 51 Sales 45 Marketing & Growth 80 Branding & Storytelling 49 Fundraising & VC 17 Finance 65 Strategy 86 Leadership & Management 62 Hiring, Team & Culture 28 Operations & Scaling 20 Negotiation & Influence 12 Customer & Human Behavior 15 Productivity & Habits 27 Mindset & Resilience 6 Investing 32 Founder Memoirs 11 Economics & Classics 4
As you grow
All stages Idea & validation 66 Finding PMF 39 Go-to-market 23 Fundraising 21 Growth & scaling 89 Leading at scale 23 Timeless 143
All Indian 8
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1 book on Customer & Human Behavior for finding pmf

  1. The Mom Test cover
    The Mom Test

    Rob Fitzpatrick

    Ask about their life, not your idea, to get honest answers.

    Fitzpatrick teaches founders how to interview potential customers without biasing the answers, even when people are inclined to be polite and lie to you. The core idea...

    Get the book ↗

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner. Together we explore new ideas, open doors, and build momentum across the startup ecosystem.

Upsquare RCSL Creatosaurus Retner DevX iKomatch Hearty Mart Parikh Assurance LLP Because Growth Iris