We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 628 founders registered. Any city that reaches 20 interested founders is on too. See your city

The Founder Bookshelf

Books founders recommend to each other. Browse by topic or by where you are as you grow, mark what you've read, and add what's next.

5 books on Finance for finding pmf

  1. Angel cover

    Jason Calacanis

    A blunt playbook for getting into early-stage tech investing.

    Jason Calacanis lays out how an outsider can break into angel investing in technology startups. He covers building deal flow, evaluating founders, picking winners, and...

  2. Misbehaving cover

    Richard H. Thaler

    How economics learned that humans are not perfectly rational.

    Thaler tells the story of how behavioral economics grew from a fringe idea into a mainstream discipline. He recounts his own career and the resistance he faced arguing...

  3. Poor Economics cover

    Abhijit V. Banerjee and Esther Duflo

    Fighting poverty by testing what actually works.

    Poor Economics draws on years of randomized controlled trials to examine how the world's poor actually make decisions about health, education, savings, and risk....

  4. Profit First cover

    Mike Michalowicz

    Take your profit first, then run the business on what is left.

    Profit First flips the conventional accounting formula from Sales minus Expenses equals Profit to Sales minus Profit equals Expenses. Michalowicz lays out a behavioral...

  5. Raising Venture Capital for the Serious Entrepreneur cover

    Dermot Berkery

    A toolkit for how VCs value, structure, and fund a company.

    Berkery lays out the mechanics of how venture capitalists finance companies: what they look for in a business plan, how they value an early-stage venture, and how they...

Questions, answered

What books do founders recommend?

Founders on the eChai network recommend titles like Angel, Misbehaving, and Poor Economics. The bookshelf ranks books by how many founders have read them.

Where can I find a startup reading list?

The eChai founder bookshelf is a curated, founder-recommended reading list you can browse by topic (fundraising, product, hiring) and by stage.

How is the bookshelf ordered?

By recommendation: the more founders mark a book read, the higher it ranks. You can also sort by newest or A to Z.

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